Privacy Policy

At Kisan Yard, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, mobile application, and services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the platform.

1. Information We Collect

We collect information that you voluntarily provide to us when you register on the platform, create a listing, express an interest in obtaining information about us or our products and services, or otherwise contact us. The types of information we collect include:

Personal Information

• Identity Data: Name, username, profile picture, farmer ID (if applicable), business name, and similar identifiers.
• Contact Data: Email address, phone number, mailing address, and location details (village, district, state).
• Profile Data: Your interests, preferences, farming details (crop types, land size, machinery owned), and feedback/survey responses.
• Listing Data: Information about products you sell, machinery you rent, or services you offer including photos, prices, descriptions, and availability.

Automatically Collected Information

• Device & Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, clickstream data, and navigation patterns.
• Location Data: Approximate location based on IP address or precise location (with your consent) to enable location-based discovery of listings near you.
• Communication Data: Chat messages and call logs within our platform (to resolve disputes and ensure safety).

2. How We Use Your Information

We use the information we collect for legitimate business purposes including:

• Platform Functionality: To create and manage your account, enable listing creation, facilitate connections between buyers and sellers, and provide chat features.
• Personalization: To recommend relevant listings, machinery rentals, or buyers based on your location and activity.
• Communication: To send you service updates, respond to inquiries, notify about connection requests, and share important platform announcements.
• Safety & Fraud Prevention: To monitor platform activity, detect fraudulent listings, prevent harassment, and enforce our Terms & Conditions.
• Improvement & Analytics: To analyze usage patterns, improve user experience, develop new features, and troubleshoot technical issues.
• Legal Compliance: To comply with applicable laws, respond to legal requests, and protect the rights and safety of our users and platform.

3. Information Sharing & Disclosure

We DO NOT sell, rent, or trade your personal information. However, we may share your information in the following limited circumstances:

With Other Users (As Intended)

• When you create a listing (product, machinery, or service), your profile name, contact details (as you choose to share), and listing information will be visible to other users to facilitate connection.
• When you initiate a chat with another user, your profile name and basic details are shared to enable communication.

Service Providers

• We may share data with trusted third-party vendors who assist us in operating the platform (cloud hosting, analytics, customer support tools). These vendors are bound by data protection agreements.

Legal Requirements

• We may disclose information if required by law, court order, or government regulation, or to protect the rights, property, or safety of Kisan Yard, our users, or the public.

Business Transfers

• In the event of a merger, acquisition, or asset sale, your information may be transferred. You will be notified via email or prominent notice on the platform.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure servers with firewalls and access controls
• Regular security assessments and vulnerability scanning
• Strict internal access policies (only authorized personnel can access user data)

However, please remember that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

5. Your Privacy Rights

Depending on your location (especially if you are in India or the European Economic Area), you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information (subject to legal obligations).
• Objection/Restriction: Object to certain processing activities or request restriction of processing.
• Data Portability: Request transfer of your data to another service provider.
• Withdraw Consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, please contact us at privacy@kisanyard.com. We will respond within 30 days. You may also update or delete your information directly from your account settings.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your account is inactive for more than 24 months, we may delete your listings and profile data. However, we may retain certain information for legal compliance, fraud prevention, and platform safety. You may request account deletion at any time.

7. Children's Privacy

Kisan Yard is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you believe a child has provided us with personal information, please contact us.

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and personalize content. You can control cookies through your browser settings. However, disabling cookies may affect certain features of the platform. Types of cookies we use include:

• Essential Cookies: Required for platform functionality (login, sessions, security).
• Preference Cookies: Remember your settings and preferences.
• Analytics Cookies: Help us understand how users interact with the platform.

9. Third-Party Links

The platform may contain links to third-party websites, applications, or services (e.g., payment gateways or external resources). This Privacy Policy does not apply to those third parties. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. International Data Transfers

Kisan Yard is based in India, and your information may be stored and processed on servers located in India. If you are accessing the platform from outside India, please be aware that your information may be transferred to, stored, and processed in India where our data centers are located. By using the platform, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. For significant changes, we may also provide additional notice (such as a pop-up notification or email). We encourage you to review this Privacy Policy periodically.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Kisan Yard Privacy Team
Email: privacy@kisanyard.com
Phone: +91 1800-300-50050 (Toll-Free)
Address: Agri-Tech Park, 4th Floor, Sector 62, Noida, Uttar Pradesh - 201309, India

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